Sell your house at auction

Unlock the power of auction - a secure way to sell

Our Secure Sale service from Goodfellows, powered by Pattinson Auction, helps to remove frustration and uncertainty that can often be a part of the traditional private treaty method of sale.

With Secure Sale, you can quickly exchange your property for the maximum price in today’s market - and 0% sales fee.

It’s a common misconception that only run-down and distressed properties sell via Secure Sale; however, this is not the case - Secure Sale properties come in all shapes, styles, and values.

Together, we agree on an attractive starting bid price and an undisclosed reserve price, then we enter your property into a unique auction cycle with a fixed end date. Marketing begins immediately via our online bidding platform and all leading property portals.

Here’s why it could be the right choice for you:

Benefits for sellers

0% selling fee – keep more of your proceeds
Non-refundable deposit from the buyer – giving you peace of mind
Immediate exchange of contracts – no waiting, no uncertainty
Buyer is legally bound – reducing the risk of fall-through
Fixed timescales for completion – know exactly when you’ll move
Free legal preparation – get sale ready at no cost
Free advice – speak to our auction team with no obligation

Speak to us about secure sale

How does a secure sale work?

Key stages

Starting bid

Set lower than your reserve price to generate as much interest as possible.

Reserve price

The minimum price you are seeking to achieve. Your property will not sell for less than this amount unless under your express permission. Only you and the auction department are aware of the reserve price.

Auction date

Your property will sell for the highest bid at auction end, but only if the offer meets or exceeds your pre agreed reserve price.

Viewings

We encourage interested parties to view the video tour first, where possible, to maximise exposure. Physical viewings are arranged only for proceedable buyers to eliminate time-wasting.

Legal pack

Our legal team partners will produce a legal pack at no upfront cost, allowing buyers to carry out their due care and diligence before placing an offer.

The legal pack enables all parties to facilitate an exchange of contracts as soon as there is an acceptable offer.

Landlords

Selling securely through our online auction facility enables landlords to market and sell their investment properties without the risk and financial impact of a ‘void’ at the property. These properties can be sold as going concerns or with vacant possession, as individual units, or, where required, as part of a portfolio. All options are tailored to individual requirements.

Commercial property

There are more variables to consider when selling a commercial property, whether a business is currently operating from the premises or not.

Sell your property by auction

Talk to us about the best option for you

Find out more about Secure sale and selling your home through Goodfellows. Start by entering your postcode

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Frequently asked questions about selling property by auction

Will selling by auction maximise my chances of selling?

There are two components needed to maximise the chances of selling through auction; a motivated and realistic seller, and secondly, great marketing exposure. Our marketing strategy will guarantee you the fairest price in the current market for your property. If you decide to explore the auction route further, a member of our Auction Department will discuss the most effective pricing strategy to maximise interest on your property.

Do I have to accept the highest bid?

No, all properties are sold with an undisclosed minimum reserve price (agreed with the seller). The only price the public sees is the starting and actual bids; the reserve price remains confidential. Once the reserve price has been met and the auction is closed the sale will proceed. A Reservation Fee/Deposit is then taken. If you choose to pay no sales fees, the Reservation Fee will not form part payment of the purchase price but will be paid in addition to cover the costs of the process.

Can I accept bids before the Auction has started, or before the auction is due to end?

Yes. You can accept a bid to sell the property before the auction has finished. By law we are duty bound to put any offer forward to you. It will then be up to you to decide if you want to consider the offer and take the property out of the auction early.

If the prospective buyer does not agree to pay the fee, will I lose my offer?

The law requires that any offer made to purchase your property must be passed on by the agent unless you have said that offers of a particular type are not to be advised to you. If the prospective buyer does not agree to pay the fee, the agent should advise you accordingly and seek your instructions.