Fairtrade Fortnight 2014

January 28th 2014
By: Melanie Hollidge

“Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.”
This year, Fairtrade Fortnight is February 24th to March 9th – and the focus is bananas.  In the UK we eat more than five billion bananas every year.  Fairtrade makes sure the banana farmers and workers receive a minimum wage to cover the cost of sustainable production – as well as an extra amount for farmers to use to invest in their business or community projects.  Incentives like these are empowering farmers to take more responsibility and control over their families interests such as healthcare and education.

The Fairtrade
website is full of fundraising ideas of how to get involved and raise awareness – there are downloadable resources and fun quizzes, stickers and banana suits – local businesses can also get involved.