The right price imperative for property buyers

August 28th 2017
By: Melanie Hollidge
The right price imperative for property buyers

In a recent survey conducted by Goodfellows it was revealed that 90% of property buyers thought that property price was the most important thing when looking to purchase a property, followed by the speed of sale at 35% and 28% of respondents saying that an agent’s service is one of the most significant aspects. Other factors important to buyers is advice, and having accompanied viewings (74%) and a good knowledge of the local market.

What two things are important when you buy a property?

Screen shot 2017 08 30 at 16.15.42Sellers on the other hand said that trust was top of the list when selling their property - 40% of those people asked stated this, followed by the agent’s fee 37%, knowledge 35%, agents within a local area 29%, price 19%, and quality of marketing and recommendation.

When considering using an estate agent what are the two most important factors?

Screen shot 2017 08 30 at 16.16.45

Sellers also said that other reasons they would use a local agent was because of the personal service and ease of negotiations - it’s often at this point that a sale could fail if a seller doesn’t use the services of an experienced negotiator. Of those people who were surveyed some replied that they had already used an on-line agent but now prefer to use the services of a regular estate agent such as Goodfellows, as they offer face to face contact if required, a professional negotiating team, a personal touch, and security. Some of those respondents on the other hand said they would consider marketing their property with an on-line agent because of reduced fees and not having to speak to an agent.

Marin Humphrey, Director of Goodfellows commented: ‘It’s not surprising that price is the most important aspect for buyers, that’s why we work so hard at establishing the right price for a property sale which we also consider to be the most important factor in attracting the right buyer – and for this you really need a well-established agent giving you advice as they have the best understanding of the local area - this could make all the difference between whether a property sells or not. At first glance, on-line agents might appear to be better value but could cost a seller more in the long run.’

If you are a buyer or a seller why not pop into your local branch of Goodfellows or call one of our teams.

Goodfellows independent buyers and sellers survey June 2017